The Game-Changing Debut of Nike Air Time in NBA

• NBA

The National Basketball Association (NBA) and Nike are set to transform the fan experience by introducing Nike Air Time, a revolutionary new broadcast platform. The inaugural Air Time broadcast is slated to tip-off with the Bulls-Celtics In-Season Tournament Group play matchup at 7:30 p.m. ET on Nov. 28. The launch coincides with the celebration of the Nike NBA 2023-24 City Edition Jerseys.

"Nike Air Time is not just a broadcast; it's a celebration of basketball culture."

Nike Air Time aims to take fandom beyond the court, delving deep into basketball culture. The live NBA broadcast will highlight the voices, athletes, gear, and stories that have shaped fans' passion for hoops, all available via the NBA App.

An Exclusive In-Person Watch Party

As part of the promotional activities, Nike and NBA ID are hosting an exclusive in-person watch party in New York City during the game. The event will feature attendees and basketball influencers, who will score some free Nike merchandise. But this exclusive experience is not limited to those in the Big Apple. Fans watching from home are also in for a treat. All they need to do is link their NBA ID and Nike accounts. NBA ID X Nike members will then gain access to a free preview of League Pass in the NBA App.

New Uniforms Representing Heritage and History

Adding to the excitement of the In-Season Tournament, the Nike NBA 2023-24 City Edition Jerseys debut is set to make a splash. These uniforms represent the stories, history, and heritage that make each franchise unique. They are more than just a change of wardrobe; they are a testament to the rich legacy and distinctive identities of each team in the league.

Nike and NBA's Unique Partnership

The debut of Nike Air Time marks a milestone in the partnership between Nike and the NBA. The two organizations team up to deliver a first-of-its-kind joint membership night for Nike x NBA ID Members. This innovative approach to fan engagement further solidifies their shared commitment to bringing the best of basketball to fans worldwide.

What's at Stake in the Tournament?

And let's not forget about the excitement on the court. The In-Season Tournament is heating up, with several newcomers jostling for room in the Tournament MVP race. Fans eagerly look forward to the final night of NBA IST Group Play on Nov. 28 to see who will come out on top.

The debut of Nike Air Time, the introduction of the new City Edition Jerseys, and the thrill of the In-Season Tournament are excellent times to be an NBA fan. Whether in the stadium, at a watch party, or in front of your TV or device, there is plenty to look forward to. So gear up, link your NBA ID and Nike accounts, and prepare for an unprecedented basketball experience.