Eddie Lewis: Bringing High-Tech Training to Future Soccer Stars

Former USMNT star Eddie Lewis had several options when he retired in 2010. However, he followed his passion and created TOCA Football, a high-tech soccer training company.

"For me, the most important thing is finding a way to give back," - Eddie Lewis.

Introducing TOCA Football

TOCA Football is a technical training company that leverages high-tech solutions to train soccer players. The idea came about when Lewis was a student at UCLA, where he saw the basketball team practicing with smaller-than-regulation rims to improve accuracy. He applied the same concept to soccer and saw rapid improvements in his game.

The company uses TOCA Touch Trainers machines to deliver more petite, lighter balls at various speeds and angles. This allows players to have a high volume of repetition without the muscle fatigue imposed by a conventional size 4 or 5 ball. The company has attracted many players, from youth to professional athletes.

Expansion and Success

As TOCA Football grew, Lewis and his partners started opening their centers. They also began acquiring other centers to gain control over the entire training experience. Today, TOCA operates 39 centers across North America. The company also signed a 10-year partnership with MLS, further solidifying its position in the industry.

Broadening the Vision

Beyond just training, Lewis saw an opportunity to connect with the adults bringing their kids for TOCA sessions. This led to TOCA Social, a unique concept combining soccer and dining. The first TOCA Social location opened in London in 2021, and more venues are set to open in the coming years.

Future Plans

With the 2026 World Cup on the horizon, Lewis and his team are planning for a rapid expansion. The company is in the middle of a significant capital raise, with proceeds earmarked for scaling across the US. Lewis believes that the current generation of parents, who are active soccer fans, will be critical to the company's success in the future.

From his transition from the pitch to the boardroom, Lewis continues contributing to the soccer world. His innovative approach to training is shaping the future of the sport and providing opportunities for the soccer stars of tomorrow.